Notch

Scope

Logo
Brand Identity
Ethnographic Data

Notch is an app designed to help people stay consistent by avoiding busy gyms.

The Why

Crowded gyms create unnecessary barriers for people trying to reach fitness goals. When equipment isn’t available and environments become too hectic, workouts are interrupted and motivation can quickly turn into frustration.

The Solution

Notch is a gym planning app that combines user availability with gym occupancy data to recommend ideal training times. Scheduling, workout planning and active workout features work together to help users prepare for and adapt to their gym environment. The visual identity uses a bold, sporty system designed to communicate movement, energy and simplicity across the User experience.

User X Journey Map

What do we now know about User X?

I presented User X with 3 ideas; here’s what I learnt