Prompt Café
Scope
Logo
Brand Identity
Prompt is a study café concept designed to help students overcome the barriers that prevent them from starting academic work.
The Why
For some students, procrastination can be devastating. Repeated cycles of avoidance impact grades, self-confidence, and overall wellbeing, eventually affecting relationships, and even career opportunities down the track.
The Outcome
Prompt addresses procrastination by interrupting the cycle of avoidance. Instead of leaving the assignment until the last second, students are encouraged to start with just 5 minutes over a coffee. Prompt uses behavioural design to provide activities to reduce the anxiety of starting and help students feel more capable of getting ahead.
Study Café - Competitor Analysis
O3 Café
A Melbourne-based study café chain offering a social space to focus. Playing on third-space culture, where people can work, study and connect outside of home or university.
Uses its environment to create a fun experience that students can look forward to.
Some cafes in Japan offer a pay per time spent at the café model. The idea is you don’t leave till you complete your set task.
Uses external pressure to help complete tasks.
Pay per time Café model
Offers a change of scenery. Can help remove distractions but isn’t targeted for study procrastination.
Studying at a normal Café
The Prompt Study Café helps students overcome assignment procrastination by making the first step feel easier.
Uses physical study prompts to help students take the first step.
What makes Prompt different?
Every prompt comes with an explanation, outlining the evidence behind why it works.
Check it out here.
